A new category of intelligence company.
Chalo Intelligence helps organizations make better business decisions by capturing and interpreting real human signals before they commit serious money, time, or resources.
Evidence
Behavior observed, not behavior predicted.
Human behavior
What people do when nobody asks them to answer a question.
Decisions
The only output that matters to an executive team.
Charles A. Hester
Founder, Chalo Intelligence
Charles Hester brings an unusual combination of creative intelligence, cultural understanding, production experience, pattern recognition, experimentation, and real world audience behavior into the field of decision intelligence.
His background includes work as a Grammy nominated, music producer and media creative director. Providing first hand experience in understanding attention, emotion, memory, culture, audience response, and the conditions that cause ideas to move through populations.
Chalo Intelligence applies those capabilities to consequential business decisions.
Attention
What captures and holds it
Emotion
What creates response
Memory
What people retain
Culture
What moves through populations
We help support executive's judgment,by giving them better evidence.
Chalo Intelligence exists to reduce uncertainty around consequential decisions.
The larger the investment, the more valuable it becomes to understand the human response before committing the full investment.
How organizations work with us.
01
Intelligence Sprint
A focused engagement built around one important business decision.
- Define the decision
- Design the experiment
- Generate human signals
- Analyze the response
- Deliver decision intelligence
3 months
02
Intelligence Partner
A deeper experiment involving multiple variables, audiences, Catalysts, or environments.
- Multiple variable design
- Multiple audiences
- Comparative signal analysis
- Extended measurement window
Monthly retainer
6 months
03
Intelligence Continuous OP
Continuous experimentation and human signal intelligence for organizations making repeated high value decisions.
- Standing experiment cadence
- Longitudinal signal tracking
- Category and culture monitoring
- Embedded decision support
1 year
Engagements are scoped according to the decision, experimental requirements, audience, and level of intelligence required.
Before you make the investment,create the evidence.
Bring us the decision you're trying to make.